Located under the Hochhaus the BMW Museum offers you the chance to take

a deep dive into the heart and soul of BMW. With hundreds of visions, concepts

and dreams floating around like airy glass bubbles in the wide design ocean.

Next to a supreme selection of design and concept highlights of the past,...

... you can also find THE VISION concept car that has been the proud and

revolutionary forefather to both the I8 as well as our I3 Urban Lounge.

A car closely connected to this gentleman, who also has been the one crazy

enough inviting us to turn the I3 into the most analog and super sensible

car ever created.